The last few decades have witnessed the transformation of financial markets in the United States. Electronic trading markets have now surpassed floor-based trading systems in terms of both trading volume and importance. The growth in technology-driven markets has led universities to evaluate and establish financial trading rooms in their College or School of Business. In this paper we discuss the purpose of such a room, the need for one, and how such a room fits into the overall mission of ‘excellence in teaching’ of a general College or School of Business. We find that the two most important factors to consider for a successful trading room program are faculty and curriculum.